Founder & Chief Strategy Officer.
Agnès Rovira is a change catalyst with more than 20 years of experience. She has led brand strategy at leading international advertising agencies, consultancies and research firms such as 14/DDB, Kantar Added Value Group and Ipsos ASI London.
He has also led creative strategy for VW-Audi group of brands, iconic names such as Levi's, Dolce & Gabbana and Jack Daniel's, and created the strategy for the first Super Bowl campaign of the Barcelona-based brand Wallbox.
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She is passionate about collaboration and innovation. And she has created her own out-of-the-box brands® methodology and network of international strategic and creative talent to build magnetic brands that generate growth and value.
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She also enjoys sharing her knowledge through teaching at universities such as the Barcelona School of Management at Pompeu Fabra, Durham University and at Brother School of Creatives and Escacs Cine Direction School in Barcelona.
Strategic Business Director.
​Cristina is Specialized in brand strategy and growth, with over 20 years of experience driving brand transformation and value creation in both local and international markets.
She has led brand and communication strategies for organizations such as Meliá Hotels International and Google, working across sectors including hospitality, retail, and technology, among others.
Her approach focuses on turning brand ambition into coherent positioning and activation with tangible business impact. She works at the intersection of strategy, creativity, and commercial vision to unlock growth opportunities.
She feels particularly connected to the hospitality and lifestyle space, where experience and business must move forward in alignment — although her background allows me to bring value across diverse sectors where brand plays a key strategic role.
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Executive Creative Director.
Xabier Liceaga has more than 25 years of experience in the market and a long international career, having worked in five different countries, both in multinationals and in independent agencies and for brands such as Mercedes-Benz, Audi, BMW, Unilever, Old Spice, P&G, Canal+, Diesel or Adidas.
He has a degree in Communication from the University of Navarra, Spain, and a DGPA Master (Direction, Script and Audiovisual Production) from the same University. He has attended the Leadership Program at the Berlin School of Creative Leadership and the 2013 Digital Master Class at Hyper Island in NYC. Xabier has been a lecturer in a great diversity of forums such as the IAB Day in Colombia, the IAB Forum in Uruguay or the IAB Digital Summit in Ecuador, and a professor at different universities and schools in Spain and Latin America teaching about interactive and digital advertising. Finally, he has won more than 60 creative awards in national and international competitions.
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Executive Creative Director
I've had the pleasure of collaborating with Out of the Box for years on 360º campaigns for CUPRA and SEAT at an international level.
The team is a highly skilled with a global perspective and a strong creative mindset. They are incredibly passionate and dedicated to work, thriving in team environments and meticulously involved in every detail.
They excel at client meetings and presentations, consistently delivering elegant and innovative solutions. Their enthusiasm for work is evident, and they undeniably one of those people who brighten up the every day.
General Manager
Out of the Box is a talented, creative, and an insightful team. They are highly goal-oriented and employ unique strategic approaches. They successfully led important projects for our company, consistently achieving all objectives.
Our experience working with Out of the Box has been exceptionally positive. Their positive attitude and strong leadership and management skills are instrumental in achieving all goals outlined in the initial marketing plan.
Associate Director
Out of the Box is an insightful, creative strategic thinker team who is always a pleasure to work with.
They are one of those increasingly rare people you can rely on to deliver all objetives until the end. And their international perspective bring value to local, regional and global projects.
Out of the Box Brands is a nationwide and international network of top talent specializing in strategy and creativity. We customizes teams for each client to ensure project success.
WE ARE A
TEAM.
Whether it's with our own team, the agency, or the client, collaboration is part of our DNA.
