AGNÈS ROVIRA
I create strategies and creative ideas that move brands forward, protect the business, unlock new opportunities and create long-term value.
I create brands with a powerful, magnetic vision.
Authentic brands, with heart and soul.
Innovative brands, capable of transforming what no longer works.
And brands that connect with what is most human, build community and create value.
20+ years experience. Big brands at intenational and local levels.
I work at the intersection of brand strategy, creativity, research, innovation and business vision.
My experience spans creative agencies, brand consultancies and research companies, including 14/DDB, Kantar Added Value Group and Ipsos ASI London.
Throughout my career, I have worked with brands across very different categories and cultures: SEAT-CUPRA, Wallbox and Honda in automotive and mobility; Levi’s, Dolce & Gabbana and TOUS in lifestyle and fashion; Procter & Gamble, Coca-Cola, Danone, Nestlé in FMCG; Jack Daniel’s, Heineken and Stella Artois in beverages; Vodafone and Philips in technology; Santander and CaixaBank in financial services; and Lacer and Chiesi in health, among others.
Today, I work directly with businesses, alongside their teams or by bringing in the right talent for each challenge.
The challenge defines the team.
I bring together the capabilities each challenge needs to uncover new opportunities, turn them into ideas and move them forward.
Strategy that guides. Creativity that connects.
Research that defines opportunities.
Innovation that moves things forward.
Because the best brands don’t follow the rules. They find new ways forward.
OUT-OF-THE-BOX BRANDS®
Out-of-the-box brands® my vision for moving beyond the expected and building brands that connect with people, transform the business and create long-term value.
Chief Strategist. Creative Thinker.
Change catalyst.
Creative Director
I've had the pleasure of collaborating with Agnès for years on 360º campaigns for CUPRA and SEAT at an international level.
She is a highly skilled planner with a global perspective and a strong creative mindset. She is incredibly passionate and dedicated to work, thriving in team environments and meticulously involved in every detail.
She excels at client meetings and presentations, consistently delivering elegant and innovative solutions. Their enthusiasm for work is evident, and they undeniably one of those people who brighten up the every day.
General Manager
Agnès is a talented, creative, and an insightful strategist. She is highly goal-oriented and employ unique strategic approaches. She has successfully led important projects for our company, consistently achieving all objectives.
Our experience working with Agnès has been exceptionally positive. Her positive attitude and strong leadership and management skills are instrumental in achieving all goals outlined in the initial marketing plan.
Meet the Senior Partners
Associate Director
Agnès is an insightful, creative strategic thinker who is always a pleasure to work with.
She is one of those increasingly rare people you can rely on to deliver all objetives until the end. And her international perspective bring value to local, regional and global projects.
Agnès collaborates with senior partners in some projects that need
co-leadership.
Xabier Liceaga -
Chief Creative Officer
Cristina Vivas - Business Director
He has over 25 years of experience in the industry and an extensive international career, having worked across five different countries, both for multinational companies and independent agencies, and with brands such as Mercedes-Benz, Audi, BMW, Unilever, Axe, Old Spice, P&G, Canal+, Diesel and Adidas.
He holds a Degree in Communication and a DGPA Master’s from the University of Navarra, Spain. He completed the Leadership Program at the Berlin School of Creative Leadership in 2014 and the Digital Master Class at Hyper Island in New York City in 2013.
He has been a speaker at a wide range of industry events, including IAB Day Colombia, IAB Forum Uruguay and IAB Digital Summit Ecuador, and has taught interactive and digital advertising at several universities and business schools across Spain and Latin America.
His career has also been recognized with more than 60 creative awards at national and international competitions.
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She is a brand strategy and growth specialist with over 20 years of experience driving brand transformation and building value across local and international markets.
She has led strategies for organizations such as Meliá Hotels International and Google, working across hospitality, retail, technology and other sectors.
Her approach focuses on turning brand ambition into clear positioning and activation that delivers tangible business impact. She works at the intersection of strategy, creativity and commercial thinking to unlock new growth opportunities.
She feels particularly connected to the hospitality and lifestyle space, where brand experience and business performance need to move hand in hand — while her broad cross-sector experience enables her to bring value to any organization where brand plays a strategic role in driving growth.